Coupons
Percentage, fixed amount or free delivery. Per coupon you set minimum order value, maximum discount, usage limit and validity.
Code · type · minimum · limit · period
14 / Customer Loyalty & Engagement
Win customers back without loose vouchers and codes.
Three tools to reward returning guests: coupons, loyalty points and rules that automatically do something after an order.
Everything hangs on the same orders and guest data. You see which coupon codes are running, how many points each guest has and which rules are active.
- ForOwner and manager
- BasicCoupons, points, rules
- ConnectsReviews, orders, payments
TERUG1010% discount
Min. € 25 · used 120×
WELKOM5€ 5 discount
One-time · still valid
BEZORGINGFree delivery
Min. € 20 · valid
Guest · points240
Last updated after an online order
Rule
When an order is created
If the total is above € 25
Then an email to the guest
Illustrative coupons, points and rule. No current promotion or guest data.
02 / Three building blocks
What you can do with it.
A coupon lowers the threshold to order, points stack up with every online visit and a rule ensures the right follow-up happens automatically.
Loyalty
Customers earn points on online orders and can redeem them on a next order. The balance is visible per guest.
Points · balance · redeem
Automation
A rule reacts to something that happens in the order, such as a new order or a reservation, and performs an action: an email, an SMS or a webhook.
Event · condition · action
03 / The rule
How a rule works.
Rules react to events that ALLRECA records, such as a new order or a completed payment. Each rule has three parts: when something happens, under which condition and what happens then.
Actions can be an email, SMS or webhook, depending on what you have configured. No external marketing tool is connected.
Not every conceivable event is available yet; the status below states what is possible today.
TriggerNew order
As soon as an order comes in.
RequirementTotal > € 25
Only orders above this amount.
ActionEmail to the guest
When your mail channel is on, the email goes along automatically.
04 / What is available today
What works, and what does not.
Available
- Coupons with percentage, fixed amount or free delivery
- Minimum order amount, maximum discount and usage limit
- Points on online orders and redeeming on a next order
- Automation rules for connected order and reservation events
Limited availability
- Loyalty is linked to online orders, not to every ordering source
- Automation only works on events and channels that are connected
- The management flow for loyalty corrections is not yet complete
Not available
- Guaranteed growth, revenue or return
- Automatic external marketing campaigns
- Import of customer or loyalty data from other platforms
05 / In operations
Where it fits.
Reviews & guest feedback
Reviews show how the visit went. Coupons and points determine what the guest does next time.
To Reviews & guest feedbackOrders
The order is the basis: no order, no points, no coupon and no trigger for a rule.
To OrdersPayments
A discount directly lowers what the guest pays. The payment status stays linked to the same order.
To Payments06 / Where it fits
Who is this for?
Restaurant with regular guests
A guest who comes more often sees their balance and history build up. The business recognizes them at every visit, on any channel.
Café with quiet dayparts
With a coupon or a special you make a quiet moment more attractive, without changing the entire menu.
Business with online orders
Points and coupons integrate seamlessly with the online order. The same order determines the amount and the action.
07 / The customers themselves
Which guests return?
Under Customers & loyalty you see per guest the number of visits, the total amount spent, the point balance and a status: new, regular or VIP.
The overview adds up orders from takeout, delivery and dine-in. This way “our regulars” is no longer a gut feeling, but a filter in the system.
Customers · visits · spend · status
08 / The tools
Coupons and points without false promises.
Under Coupons you manage codes with type, minimum order value, maximum discount and usage limit. Under Customers & loyalty you adjust point balances and read the transaction history per guest.
Automation rules are found under Automation. They react to events in the order, such as a new or completed order.
Coupons · points · rules · guest actions
09 / The boundary
What this is and is not.
This page describes coupons, loyalty points and automation rules as they work in the app today.
- However: apply a coupon, earn points on an online order and have a rule react to a connected event.
- Not: guaranteed growth, guaranteed return or an automatic revenue increase.
- Not: automatic import of customer data or complete marketing automation outside the order environment.
Next step
See which guests already return.
In een demo laten we zien hoe het klantenoverzicht en het couponbeheer eruitzien met echte data.
Connects with